Rabadab means “no bullshit”. This brand was born to bring consumers a no-BS recovery product whether they need to replenish after a night of drinking or working out.

They partnered with Movetic to create a website and shoot photography. They had copy in their brand guide, but we took it to the next level to create a compelling website to launch the brand with.

I got to style and produce the photoshoot for this super-groovy 70’s inspired brand. The clothes were sourced sustainably, starting with lookbooks and working with the models to create looks with what they already had in their closet. For anything missing, I filled in the gaps by shopping for clothing and props. We headed to a multi-room photo studio and shot for a whole day. Super proud of the results!