For over a decade, a team of scientists ventured across the world’s oceans, unlocking nature’s secrets to sustainable human health. Their discoveries had the potential to revolutionize skincare—specifically, how outdoor enthusiasts care for their skin after long days under the sun. But turning scientific breakthroughs into a brand that could captivate adventure seekers? That’s where Movetic came in.

When they approached us, they had the vision. We built the brand.

We started with deep market research, mapping out the competitive landscape to uncover gaps and opportunities. No one was doing what they were: science-backed after-sun care rooted in a decade of marine exploration. That distinction became our north star.

Weeks of ideation led us to a name that encapsulated both the brand’s essence and its audience’s relentless pursuit of the sun: Terns. Inspired by the Arctic Tern—the bird with the longest migration on Earth—it symbolized adventure seekers who chase endless summers and the scientists who traversed the seas to bring this innovation to life.

From there, we shaped the brand’s voice and crafted everything from the tagline to the product names, packaging copy, and mission statement. The result? A brand that didn’t just tell a story—it embodied a movement.

Keep scrolling to see how it all came together.