Tractor Beverage Co. has always done things differently—bringing certified organic, non-GMO drinks to restaurants nationwide with a commitment to real ingredients and real impact. But as they expanded, they faced a new challenge: shifting from just getting on restaurant menus to building consumer demand and turning drinkers into loyal fans. That’s where Movetic came in.

We partnered with Tractor to execute a full-scale rebrand—one that would not only elevate their identity but also arm their sales team with the tools to bring their mission to life. In tandem, we created Purpose-Infused Mixology™, a strategic program designed to help Sales Reps inspire restaurants, educate staff, and ultimately, sell the brand from the inside out.

To support this initiative, we designed, wrote, and photographed an immersive Recipe Book, blending storytelling, product education, and beautifully crafted drinks that showcased the versatility of Tractor’s beverages. The result? A brand that wasn’t just on menus—but one that resonated with consumers, drove engagement, and reinforced why organic should always be on tap.

Keep scrolling to see how we mixed purpose with strategy to craft a brand and program built to last.